Globalization, continuously shortening product shelf life, fierce competition, more sophisticated consumers and economical uncertainty are changing the rules of the game in the market and the supply chain effectiveness is ever more crucial enabler for the companies ability to play the game. The complexity of supply chain management considering geography, the participation of multiple external and internal organizations mandates leaner systems and strategies, agile, adoptable and well synchronized with the overall business strategy.
The challenge of the supply chain managers guaranteeing the right product, at the right place, at the right time is turning more and more complex and the cost of error increases. The effects of the supply chain performance cross the boundaries of the operational system and influence directly (among other processes) the launches of new products and thus the effectiveness of innovation.
Inteligent implementation of strategies, methodologies, tools and processes that are tailored to the specific characteristics of the supply chain, incorporating relevant principles of flow management (of product and information) and managing uncertainty are the basis for a supply chain management system that dellivers and sustains a competitive advantage.